We’ve been listening to for some time that Apple is working exhausting to carry AI options to the iPhone 16 line, however relatively than growing these from scratch it appears that evidently Apple may rely a minimum of partially on Google’s AI fashions.
That is in keeping with a report at Bloomberg (through 9to5Google), which states that Apple is in “lively negotiations” to license Google Gemini, Google’s newest giant language mannequin (LLM) and AI chatbot.
It’s not clear precisely what options Apple would use Google Gemini for, however the report provides the instance of textual content and picture era, which might imply issues like AI-generated wallpapers or article summaries.
The identical AI in all places
If Apple does license Gemini then we might discover that each one the main smartphone manufacturers have related AI options, since in addition to utilizing its personal AI on the Google Pixel 8 line, Google Gemini can also be used for among the AI options on the Samsung Galaxy S24 collection.
That has resulted in near-identical AI options being supplied on the Pixel 8 and Galaxy S24, with some even sharing the identical branding, resembling Circle to Search, which is out there throughout each traces.
It appears unlikely that Apple would ship the identical options with the identical branding although; relatively, we’d anticipate the corporate to leverage Google Gemini to energy AI instruments of its personal creation.
And that’s if this partnership goes forward – Apple has reportedly additionally been in talks with OpenAI, so it’d use a unique LLM as an alternative.
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Apple’s personal AI
Both approach, Apple most likely received’t be fully reliant on one other firm’s AI fashions, as the corporate is reportedly spending over $1 billion a yr on AI improvement; and – as noticed by Thurrott – the corporate just lately revealed that it has been engaged on a set of LLMs referred to as MM1, designed for pure language inference, answering questions based mostly on visuals, and captioning pictures.
So it seems like although Apple hasn’t introduced any main AI options but, it has been quietly engaged on some – though if it’s additionally approaching Google and OpenAI, it’s maybe not as far alongside as Google is.
We would get a clearer thought at Apple’s WWDC 2024 developer occasion, which is more likely to be held in June and can most likely embody the announcement of iOS 18. Or, failing that, we must always see a few of what Apple has been engaged on alongside the announcement of the iPhone 16 line, which we’re anticipating to occur in September.
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